The need for a marketing plan grows as a business develops new products, enters new markets, and refines how it attempts to position and sell its products. The structure of a marketing plan is similar to a business plan but focuses more on specific products and the operations surrounding those products instead of the entire business as an entity.
As clients and small business owners began to face marketing challenges, Pathway hosted an Ignite Mentoring Series on the topic of Adapting Your Marketing Strategy. Our expert panelists tackled the topic with tips on market research, social media channels, technology and more, and dove into ways you can act now to market during COVID-19. Check
A powerhouse panel of business leaders shares its wisdom on how to tackle this question In recent weeks, we hosted a series of Ignite mentoring sessions focused on sustainability and business planning that brought together a powerhouse panel of business experts and leaders. Questions around pricing strategy surfaced repeatedly – many clients concerned with keeping
Pathway Business Advisor Becomes WBC Director Please join Pathway Women’s Business Center in extending a warm welcome to our new director Jarlecia Jones! No stranger to the Pathway family, Jarlecia joined Pathway Lending in 2019 as a Business Advisor. In her new role, she will lead overall strategy, planning, operations and curriculum in addition to