Social Media School for Business | August 2018

Social Media School for Business facilitator JAcqui Hayes

Pathway WBC offers free four-part social media class for small business owners and entrepreneurs

Marketing your small business can seem like a huge undertaking, but you don’t have to do it alone! One of our favorite entrepreneurs is coming to Pathway WBC to teach a four-part class series called “Social Media School for Business,” a workshops series designed for small business owners like you. Starting August 9, Jacqueline Hayes, Principal and Chief Marketing Strategist of Crayons & Marketers, will be taking you through social media marketing, from setting up your account to strategy and beyond.

Classes will take place Thursday nights in August at Pathway WBC. We recommend you attend all four sessions, but if you can’t make them all, please come to as many as you can. Below are descriptions of the four sessions, and a link to register for each. Please note the hands-on lab is a longer class and starts early, and that you will need to register for each class separately.


Social Media School for Business 2018 Agenda:


Social Media School: PART 1

Thurs. Aug. 9 | 6pm-8pm | Pathway WBC

During this session, participants will learn how to look at social media through a business lens and discuss the pros and cons of using this tool to market their business. Participants will be asked to share their current experiences with social media and articulate what they hope to accomplish by taking this course. Workbooks will be issued to all participants for use throughout the course. Register for Part 1 on August 9 >>



Social Media School Part 2PART 2: THE PLATFORMS + WHAT TO USE
Thurs. Aug. 16 | 6pm-8pm | Pathway WBC

During this session, participants will learn about the top 10 social media platforms for business, including the audiences found and types of content published on each platform. Learn how to manage multiple social media profiles to improve productivity. Participant workbooks will be used to assess their knowledge of the material reviewed. Register for Part 2 on August 16 > >



Social Media School Part 3PART 3: THE PLAN & THE IMPACTS
Thurs. Aug. 23 | 6pm-8pm | Pathway WBC

During this session, participants will develop a one-page social media plan for their business and define basic metrics to track to help determine campaign effectiveness. Participants will also be introduced to social media marketing compliance and its impact on marketing strategy. Register for Part 3 on August 23 > >



Social Media School Part 4: Hands-on labPART 4: HANDS-ON SOCIAL MEDIA LAB
Thurs. Aug. 30 | 4pm-6pm | Pathway WBC

Concluding the Social Media for Business Series, participants will set up at least one social media account for their business or update existing social media assets they already own. Participants should bring any branding they have, such as company logo, headshots, or avatars.Please note the final class in this series begins at 4:00pm! Register for Part 4 [LAB] on August 30> >


Please take a moment to register for each class in this series. This will allow us to track the number of available seats left for those needing to join later in the month.

Click on each of the registration links above to attend!

Need non-social media help for your business? Come to an upcoming Blue Sky Business Modeling workshop and sign up for our weekly newsletter for the latest events and entrepreneur success stories!