Social Media School for Business | August 2017

Social Media School for Business facilitator JAcqui Hayes

Pathway WBC offers free four-part social media class for small business owners and entrepreneurs

One of the biggest requests we get from clients is help with small business marketing and for social media classes for entrepreneurs. Jacqueline Hayes, Principal and Chief Marketing Strategist of Crayons & Marketers, will be facilitating a four-part series: Social Media School for Business.

Classes will be Tuesday evenings all August long, and we recommend you attend all four sessions! Below are descriptions for the four parts, and a link to register for each. Please note the hands-on lab is a longer class and starts early, and that you will need to register for each class separately.


Social Media School for Business 2017 Agenda:


Social Media School: PART 1

Tues. Aug. 1 | 6pm-8pm | Pathway WBC

During this session, participants will be taught how to look at social media through a business lens and determine the benefits of using this tool to market their businesses. Participants will be given a workbook to jot down ideas and best practices that will aid in developing their social media strategy. Part 1 is SOLD OUT. If you would like to be put on the waiting list, please email



Social Media School Part 2PART 2: THE PLATFORMS + WHAT TO USE
Tues. Aug. 8 | 6pm-8pm | Pathway WBC

During this session, participants will learn about the pros and cons of the top 10-15 social media platforms commonly used for business social media marketing, as well as define key audiences found and types of content published on each platform. Participates will also be advised on how to manage multiple social media profiles to improve productivity. Participant workbooks will be used to assess their knowledge of the material reviewed. Register for Part 2 on August 8th > >



Social Media School Part 3PART 3: THE PLAN & THE IMPACTS
Tues. Aug. 15 | 6pm-8pm | Pathway WBC

During this session, participants will utilize the notes in their workbooks to develop a one-page social media plan for their business and define key metrics to track that will help determine the success of their social media marketing campaigns. Register for Part 3 on August 15th > >



Social Media School Part 4: Hands-on labPART 4: HANDS-ON SOCIAL MEDIA LAB
Tues. Aug. 22 | 4pm-8pm | Pathway WBC

Concluding the Social Media School for business series, participants will combine both classroom discussion and out of classroom practice to set up at least one social media account for their business or make adjustments to a social media profile they already maintain. Participants are asked to bring branded assets, such as company logo and headshots, to the session to be used during set up. Please note the final class in this series begins at 4:00pm! Register for Part 4 [LAB] on August 22nd > >


Please take a moment to register for each class in this series. This will allow us to track the number of available seats left for those needing to join later in the month.

Click on each of the registration links above to attend!

Need non-social media help for your business? Come to an upcoming Blue Sky workshop for just $5 and sign up for our weekly newsletter for the latest events and entrepreneur success stories!