Pathway Mentoring Sessions: Should I lower my prices? [slideshow]

A powerhouse panel of business leaders shares its wisdom on how to tackle this question

In recent weeks, we hosted a series of Ignite mentoring sessions focused on sustainability and business planning that brought together a powerhouse panel of business experts and leaders.

Questions around pricing strategy surfaced repeatedly – many clients concerned with keeping their business afloat or helping their clients keep theirs said they were exploring changes to the prices they charged for their products and services.

Check out our slideshow where we round up the wisdom they offered on this questions across various sessions and wrap it up with questions to answer and points to remember:

While no one has all the answers, Pathway is here to help your business navigate the road ahead. Watch our events page as we continue to roll out new and updated educations we’ve designed to help you restart your business.

We are so grateful to these panelists who were so generous with their time and expertise and provided such valuable insights to our clients:

Kurt Danielson | Retired business executive with background in manufacturing and retail operations. Former President of Bridgestone Commercial Group comprising seven business units with collective sales over $4 billion and 5,000+ team members. Currently advises two startups in Missouri and California.

Sherry Deutschmann | A serial entrepreneur, author, and advocate, Sherry founded BrainTrust in 2019 to help women entrepreneurs grow their businesses to $1MM in annual revenue and beyond. Previously, she founded and led LetterLogic, Inc., a company she grew to $40MM and sold in 2016.

Karen Miranda | With over 30 years in executive roles, Karen served as CFO of a mid-size private firm during the crisis. She later served as CFO of a multi-billion dollar division of a Global 500 firm – the first female to hold the position – and then its Chief Transformation Officer and Chief of Staff to the North America CEO.

Kenya Nelson Stevens | As owner and founder of KNS Solutions, Kenya provides accounting and bookkeeping services for businesses and entrepreneurs and coaches entrepreneurs to achieve business sustainability. Kenya facilitates Pathway’s Embark Cohort and volunteers as a mentor to small business owners on all things accounting.

Anna Stout | As owner of Astute.Co, Anna leads a creative digital marketing agency. A designer and web developer by trade, she now oversees the creation of creative and technical production work while growing her firm. She actively participates in business and technology communities and is an internationally published author.