CEO Roundtable: Ask the Experts

Entrepreneurs wear many hats, CEO being just one of them. That’s why it’s important to learn how to work ON your business, not just IN it. The New Year is the perfect time to focus on your goals, build new business skills, and engage with experts who can help move your business forward.

At Pathway WBC we’re dedicated to connecting our community with the resources they need to successfully start or grow their business. This January we’ve partnered with Corner to Corner to present a panel of experts in four fields critical to any business’ success:

  • Legal: Rachel Schaffer, Rachel Schaffer Law Firm
  • Marketing: Jacqueline Hayes, Crayons and Marketers 
  • Operations: Will Acuff, Corner to Corner
  • Accounting: Phylicia Moye, Pathway Lending 

The panel discuss will start with a high-level overview of each of the categories listed above followed by time for each attendee to meet one-on-one with each expert to ask questions related to their business. Seating is limited and lunch is provided, so register today.

Rachel Schaffer Lawson: Owner & Founder of Schaffer Law Firm PLLC in Nashville, a general practice firm that focuses on serving clients in the hospitality and nonprofit industries as well as small business entrepreneurs. Since founding the firm in 2011, Rachel has carved out a niche in alcohol and manufacturing law, providing services such as trademark research and registration, beer and liquor licensing, and ensuring clients stay current with industry regulations.

 

 

Jacqueline Hayes, MBA: Chief Marketing Strategist & Principal of Crayons & Marketers, a full-service marketing company located in Nashville. Jacqueline helps organizations find smarter ways to connect with their audiences using data-driven marketing strategies. Crayons & Marketers is a WBENC certified Women’s Business Enterprise (WBE), certified Minority Business Enterprise (MBE) through the Metro Nashville Airport Authority, certified Women’s Business Enterprise through the TN Governor’s Office of Diversity Business Enterprise, and certified Woman Owned Small Business (WOSB) through the SBA, as well as an approved Vendor with MDHA and Metro Nashville & Davidson County, Office of Minority & Women Business Assistance.

 

Will Acuff: Co-founder & Executive Director of Corner to Corner, a Christian nonprofit that offers programs focused on education, spiritual growth, and entrepreneurial development. Over the past two years, Corner to Corner has helped over 100 entrepreneurs take steps toward small business success. Will also has a background in Agile Project Management, having come out of Nashville’s growing technology sector. He is a certified Scrum Master and Agile Product Owner who has managed hundreds of projects. Independently of his work with Corner to Corner Will runs a one-man consulting shop that trains Vanderbilt Doctors on how to use Agile methodology and technology in order to manage large research initiatives.

 

Phylicia Moye: Business Advisor at Pathway Lending, a nonprofit community development lender focused on creating opportunities for small business success through flexible lending and in depth education. Phylicia provides business coaching and financial analysis services to entrepreneurs across Tennessee and Alabama. Prior to joining Pathway Lending, Phylicia worked in the audit practice of a Big 4 firm. Phylicia attended Middle Tennessee State University, where she earned an undergraduate degree in accounting and Master of Accountancy. She is a licensed CPA in the State of Tennessee.

 

There’s no time like the New Year to  focus on the health of your business. Remember, seating is limited for this expert roundtable so register today!