As clients and small business owners began to face marketing challenges, Pathway hosted an Ignite Mentoring Series on the topic of Adapting Your Marketing Strategy. Our expert panelists tackled the topic with tips on market research, social media channels, technology and more, and dove into ways you can act now to market during COVID-19. Check
Read more »Marketing & Communications
Grow Your Business and Reach Customers Online With Google: A Recap In 7 Simple Steps
Now more than ever, customers need to find your business online. Promoting your brand using Search Engine Optimization (SEO) and online advertising will drive more traffic to your business and website. We hosted a full house last summer for our sold-out Grow With Google workshop. Dave Delaney, who leads Google workshops all over the world,
Read more »A Practical Guide to Creating a Marketing Plan
The need for a marketing plan grows as a business develops new products, enters new markets, and refines how it attempts to position and sell its products. The structure of a marketing plan is similar to a business plan but focuses more on specific products and the operations surrounding those products instead of the entire
Read more »