As clients and small business owners began to face marketing challenges, Pathway hosted an Ignite Mentoring Series on the topic of Adapting Your Marketing Strategy. Our expert panelists tackled the topic with tips on market research, social media channels, technology and more, and dove into ways you can act now to market during COVID-19. Check
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Grow Your Business and Reach Customers Online With Google: A Recap In 7 Simple Steps
Now more than ever, customers need to find your business online. Promoting your brand using Search Engine Optimization (SEO) and online advertising will drive more traffic to your business and website. We hosted a full house last summer for our sold-out Grow With Google workshop. Dave Delaney, who leads Google workshops all over the world,
Read more »A Practical Guide to Creating a Marketing Plan
The need for a marketing plan grows as a business develops new products, enters new markets, and refines how it attempts to position and sell its products. The structure of a marketing plan is similar to a business plan but focuses more on specific products and the operations surrounding those products instead of the entire
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Blue Sky Business Modeling WorkshopThu Jul 9 2020, 11:00am CDT - 01:00pm CDT
Discover Cohort 16Tue Jul 14 2020, 06:00pm CDT - 08:00pm CDT
Blue Sky Business Modeling Workshop
Discover Cohort 16Pathway Mentoring Series: Adapting Your Marketing Strategy
As clients and small business owners began to face marketing challenges, Pathway hosted an Ignite Mentoring Series on the topic of Adapting Your Marketing Strategy. Our expert panelists tackled the topic with tips on market research, social media channels, technology and more, and dove into ways you can act now to market during COVID-19. Check
Pathway Mentoring Sessions: Should I lower my prices? [slideshow]
A powerhouse panel of business leaders shares its wisdom on how to tackle this question In recent weeks, we hosted a series of Ignite mentoring sessions focused on sustainability and business planning that brought together a powerhouse panel of business experts and leaders. Questions around pricing strategy surfaced repeatedly – many clients concerned with keeping
Meet The Team: PathwayWBC Welcomes New Director
Pathway Business Advisor Becomes WBC Director Please join Pathway Women’s Business Center in extending a warm welcome to our new director Jarlecia Jones! No stranger to the Pathway family, Jarlecia joined Pathway Lending in 2019 as a Business Advisor. In her new role, she will lead overall strategy, planning, operations and curriculum in addition to