Marketing & Communications

Pathway Mentoring Series: Adapting Your Marketing Strategy

As clients and small business owners began to face marketing challenges, Pathway hosted an Ignite Mentoring Series on the topic of Adapting Your Marketing Strategy. Our expert panelists tackled the topic with tips on market research, social media channels, technology and more, and dove into ways you can act now to market during COVID-19. Check

Read more »

A Practical Guide to Creating a Marketing Plan

The need for a marketing plan grows as a business develops new products, enters new markets, and refines how it attempts to position and sell its products. The structure of a marketing plan is similar to a business plan but focuses more on specific products and the operations surrounding those products instead of the entire

Read more »