Resources

Pathway Mentoring Series: Adapting Your Marketing Strategy

As clients and small business owners began to face marketing challenges, Pathway hosted an Ignite Mentoring Series on the topic of Adapting Your Marketing Strategy. Our expert panelists tackled the topic with tips on market research, social media channels, technology and more, and dove into ways you can act now to market during COVID-19. Check

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Steps to Start your Small Business

Written by Mia McNeal, WBC Instructor. This post originally appeared in her blog and is posted with her permission. Pathway WBC Instructor, Mia McNeal, CEO of Centeris Consulting Group, shared with us how to officially register your business! Centeris Consulting Group prepares, promotes and produces entrepreneurs through business consulting and workshops. “I’m Ready” One question

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Bet On Yourself: Power Surge Recap

Earlier this month, entrepreneurs and Pathway WBC mentors Kia Jarmon and Rebecca Wood led a full house in an interactive evening here at Pathway for our signature networking event Power Surge. We were thrilled to see so many of our WBC cohort graduates turn out and to welcome newcomers too. Power Surge is just one

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Get to know more about WBC’s New Advisory Board Members

We value the diversity in perspectives and areas of expertise that make up a Board of Advisors dedicated to furthering the Women’s Business Center mission. With experience in different facets of entrepreneurship, our new advisers will undoubtedly move our organization and clients forward. Read our interviews and get to know them.   Jacqui Hayes, Chief

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Strength In Numbers: Partnerships, Being Bold and Women In Business

The Current State Of Women And Minority Business Owners Women in business continue to make gains year after year. As of 2017, women owned more than 11.6 million firms nationwide and generated $1.7 trillion in sales. That’s more than a 50 percent increase since 2007! The gains extend to minority entrepreneurs and women of color,

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Are you ready to make the federal government your client?  

4 simple steps for getting started Government contracts are a big opportunity for small businesses. The federal government allocates at least $5 of every $100 contract dollars to women and minority-owned small businesses each year, according to the Small Business Administration. State and local entities are following suit so that minority and women-owned businesses get

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Getting Certified: What WBOs Need To Know

By Jacqueline Hayes, MBA Chief Marketing Strategist + Principal Crayons & Marketers  – Nashville, TN   The federal government’s goal is to award at least five percent of all federal contracting dollars to women-owned small businesses each year. This process can be daunting, but with the help of this checklist below, you will be well

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An Introduction to Lean Canvas for Emerging Businesses

by: Meera Unni Lean Canvas is an exciting  tool that lets new and emerging entrepreneurs model their business plans in a short, efficient, one page diagram. Using Lean Canvas quickly identifies factors to prioritize while also creating an effective jumping off point for brainstorming. Instead of making a long, detailed business plan that could take

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