By Jacqueline Hayes, MBA Chief Marketing Strategist + Principal Crayons & Marketers – Nashville, TN The federal government’s goal is to award at least five percent of all federal contracting dollars to women-owned small businesses each year. This process can be daunting, but with the help of this checklist below, you will be well
Read more »News and Media
Get the latest news! Stay connected to get the latest on what’s going on at Pathway Women’s Business Center, from blog posts to client success stories, press releases, and other related news items this page will keep you up to date. Check back frequently as this page is updated often.
An Introduction to Lean Canvas for Emerging Businesses
by: Meera Unni Lean Canvas is an exciting tool that lets new and emerging entrepreneurs model their business plans in a short, efficient, one page diagram. Using Lean Canvas quickly identifies factors to prioritize while also creating an effective jumping off point for brainstorming. Instead of making a long, detailed business plan that could take
Read more »To Scale or Not To Scale…That is the Question
On Friday October 12, 2018 Michael Knouse, a Business Coach and Strategist for visionary business builders, thought leaders, and impact-driven entrepreneurs stopped by Pathway WBC for a thought provoking discussion with our clients and staff. Michael’s primary focus is helping overworked entrepreneurs (mostly coaches, consultants, thought leaders, and service pros) to build a more
Read more »Power Surge: The Power of Failure
At Pathway WBC, we’re lucky to work with hundreds of entrepreneurs each year. As a non-profit powered by the U.S. Small Business Administration, we’re dedicated to helping our clients achieve their dreams of business ownership through training and mentoring no matter their stage of business or industry. Whether it’s helping a new entrepreneur turn an
Read more »Supporting Women’s Entrepreneurship is now more important than ever
By Kathy McShane Assistant Administrator for the Office of Women’s Business Ownership U.S. Small Business Administration Now more than ever, women entrepreneurs are making their mark. The growing prevalence of women entrepreneurs hasn’t happened by accident. A big part of the growth of women-owned small businesses is legislation that targeted the creation of resources and networks
Read more »How to hire (and pay) your first employee
Growth is a great problem for any business to have – consider these steps to growing in a smart and legal way. In Tennessee there are more than 500,000 non-employer establishments, which is almost four times the number of employer establishments in the state. That’s a lot of solopreneurs! With a vibrant economy comes tremendous
Read more »Nashville SCORE Talks Video on a Budget
Lisa O’Dell of the Nashville chapter of SCORE knows the importance of using videos on your website and in social media. Over 40 small business owners gathered over lunch at Pathway Lending to learn how they can create professional videos without breaking the bank. “Video helps you tell a story”, explains Lisa. “People don’t
Read more »Get started with influencer marketing
How small businesses can work with social media influencers on a limited budget In case you missed this year’s Red Letter Day, we’re sharing a recap of one of our favorite presentations – “Influencer Marketing 101.” Hosted by Jamie Dunham and the team at Brand Wise, Red Letter Day is half-day mini conference that covers trends
Read more »World Entrepreneurs’ Day is August 21
An international awareness day that celebrates entrepreneurs like you World Entrepreneurs’ Day is to create awareness for entrepreneurship, innovation and leadership throughout the world. WED is the perfect day to celebrate the people who start a business alone. To celebrate this year’s World Entrepreneurs’ Day, we’re launching our next Discover Cohort. On Tuesday, August 21,
Read more »Power Surge Recap: The Peach Truck
Founders Jessica and Stephen Rose share their successes, shortcomings, and advice with fellow entrepreneurs On August 2, The Peach Truck founders Stephen and Jessica Rose visited Pathway WBC as the guest speakers at Power Surge, our signature networking event. The husband-wife team shared their story along with powerful advice with a group of small business
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Leadership EssentialsTue Jun 18 2019, 11:00am CDT - 1:00pm CDT
Blue Sky Business Modeling WorkshopThu Jun 20 2019, 11:00am CDT - 1:00pm CDT
Leadership Essentials
Blue Sky Business Modeling WorkshopGrow Your Business and Reach Customers Online With Google: A Recap In 7 Simple Steps
We hosted a full house last week for our sold-out Grow With Google workshop. Dave Delaney, who leads Google workshops all over the world, delivered a knowledge-packed session we’re recapping here. Dave’s originally from Toronto but lives here in Nashville, cheers for the Preds, and married a Tennessee native, so we’ll welcome him back. In
Pathway Lending 101: Financing Businesses, Strengthening Communities
Our Women’s Business Center is a non-profit powered by the Small Business Administration that offers educational programming for entrepreneurs at all stages of business. We’re part of Pathway Lending, a mission-driven Community Development Financial Institution that finances businesses and strengthens communities. We’re a solutions provider and we want to help. Many of you know us
What is SEO? How to Use Google to Grow Your Business
Search Engine Optimization (SEO) is a powerful way for businesses to make sure they’re showing up on search engines like Google and Bing. Google has grown to become the dominant tool for businesses online. A good SEO strategy could make the difference between your business tapping into new markets or falling behind competitors. We recently