Embark Cohort graduate and pitch competition winner cuts ribbon on business storefront Congratulations to Taneka Cole, a member of the Pathway WBC community who recently celebrated the grand opening of her business, Eleven Bridal. Because of Taneka, women of all sizes in Nashville can enjoy their big day with the perfect dress. Eleven Bridal
Read more »News and Media
Get the latest news! Stay connected to get the latest on what’s going on at Pathway Women’s Business Center, from blog posts to client success stories, press releases, and other related news items this page will keep you up to date. Check back frequently as this page is updated often.
How to prepare your online store for holiday shopping
5 easy ecommerce tips to attract more customers during the holidays For some businesses, the holidays provide a slow period to take care of end-of-year tasks and planning for Q1. For B2C owners, however, the holiday sales usually provide a big portion of total annual revenue. Within most retail stores, there’s a rush of customers
Read more »Getting Certified: What WBOs Need To Know
By Jacqueline Hayes, MBA Chief Marketing Strategist + Principal Crayons & Marketers – Nashville, TN The federal government’s goal is to award at least five percent of all federal contracting dollars to women-owned small businesses each year. This process can be daunting, but with the help of this checklist below, you will be well
Read more »An Introduction to Lean Canvas for Emerging Businesses
by: Meera Unni Lean Canvas is an exciting tool that lets new and emerging entrepreneurs model their business plans in a short, efficient, one page diagram. Using Lean Canvas quickly identifies factors to prioritize while also creating an effective jumping off point for brainstorming. Instead of making a long, detailed business plan that could take
Read more »To Scale or Not To Scale…That is the Question
On Friday October 12, 2018 Michael Knouse, a Business Coach and Strategist for visionary business builders, thought leaders, and impact-driven entrepreneurs stopped by Pathway WBC for a thought provoking discussion with our clients and staff. Michael’s primary focus is helping overworked entrepreneurs (mostly coaches, consultants, thought leaders, and service pros) to build a more
Read more »Power Surge: The Power of Failure
At Pathway WBC, we’re lucky to work with hundreds of entrepreneurs each year. As a non-profit powered by the U.S. Small Business Administration, we’re dedicated to helping our clients achieve their dreams of business ownership through training and mentoring no matter their stage of business or industry. Whether it’s helping a new entrepreneur turn an
Read more »Supporting Women’s Entrepreneurship is now more important than ever
By Kathy McShane Assistant Administrator for the Office of Women’s Business Ownership U.S. Small Business Administration Now more than ever, women entrepreneurs are making their mark. The growing prevalence of women entrepreneurs hasn’t happened by accident. A big part of the growth of women-owned small businesses is legislation that targeted the creation of resources and networks
Read more »How to hire (and pay) your first employee
Growth is a great problem for any business to have – consider these steps to growing in a smart and legal way. In Tennessee there are more than 500,000 non-employer establishments, which is almost four times the number of employer establishments in the state. That’s a lot of solopreneurs! With a vibrant economy comes tremendous
Read more »Nashville SCORE Talks Video on a Budget
Lisa O’Dell of the Nashville chapter of SCORE knows the importance of using videos on your website and in social media. Over 40 small business owners gathered over lunch at Pathway Lending to learn how they can create professional videos without breaking the bank. “Video helps you tell a story”, explains Lisa. “People don’t
Read more »Get started with influencer marketing
How small businesses can work with social media influencers on a limited budget In case you missed this year’s Red Letter Day, we’re sharing a recap of one of our favorite presentations – “Influencer Marketing 101.” Hosted by Jamie Dunham and the team at Brand Wise, Red Letter Day is half-day mini conference that covers trends
Read more »
Social Media School for Business | Hands-On LabThu Aug 29 2019, 6:00pm CDT - 8:00pm CDT
Quickbooks BootcampWed Sep 4 2019, 9:00am CDT - 11:00am CDT
Social Media School for Business | Hands-On Lab
Quickbooks BootcampPathway WBC Welcomes New Members to Board of Advisors
Get to know Jacqui Hayes, Kenya Nelson Stevens, and Christy Pruitt-Haynes – three strong new additions to the Pathway Women’s Business Center 2019 Advisory Board. This year, we’re welcoming three new members to our Board of Advisors. Jacqui Hayes, Kenya Nelson Stevens, and Christy Pruitt-Haynes join seven other accomplished advisors whose distinct entrepreneurial journeys collectively
Strength In Numbers: Partnerships, Being Bold and Women In Business
The Current State Of Women And Minority Business Owners Women in business continue to make gains year after year. As of 2017, women owned more than 11.6 million firms nationwide and generated $1.7 trillion in sales. That’s more than a 50 percent increase since 2007! The gains extend to minority entrepreneurs and women of color,
Grow Your Business and Reach Customers Online With Google: A Recap In 7 Simple Steps
We hosted a full house last week for our sold-out Grow With Google workshop. Dave Delaney, who leads Google workshops all over the world, delivered a knowledge-packed session we’re recapping here. Dave’s originally from Toronto but lives here in Nashville, cheers for the Preds, and married a Tennessee native, so we’ll welcome him back. In