News and Media

Get the latest news! Stay connected to get the latest on what’s going on at Pathway Women’s Business Center, from blog posts to client success stories, press releases, and other related news items this page will keep you up to date. Check back frequently as this page is updated often.

Success Story: Taneka Cole, owner of Eleven Bridal

Embark Cohort graduate and pitch competition winner cuts ribbon on business storefront   Congratulations to Taneka Cole, a member of the Pathway WBC community who recently celebrated the grand opening of her business, Eleven Bridal. Because of Taneka, women of all sizes in Nashville can enjoy their big day with the perfect dress. Eleven Bridal

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How to prepare your online store for holiday shopping

5 easy ecommerce tips to attract more customers during the holidays For some businesses, the holidays provide a slow period to take care of end-of-year tasks and planning for Q1. For B2C owners, however, the holiday sales usually provide a big portion of total annual revenue. Within most retail stores, there’s a rush of customers

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Getting Certified: What WBOs Need To Know

By Jacqueline Hayes, MBA Chief Marketing Strategist + Principal Crayons & Marketers  – Nashville, TN   The federal government’s goal is to award at least five percent of all federal contracting dollars to women-owned small businesses each year. This process can be daunting, but with the help of this checklist below, you will be well

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An Introduction to Lean Canvas for Emerging Businesses

by: Meera Unni Lean Canvas is an exciting  tool that lets new and emerging entrepreneurs model their business plans in a short, efficient, one page diagram. Using Lean Canvas quickly identifies factors to prioritize while also creating an effective jumping off point for brainstorming. Instead of making a long, detailed business plan that could take

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To Scale or Not To Scale…That is the Question

On Friday October 12, 2018 Michael Knouse, a Business Coach and Strategist for visionary business builders, thought leaders, and impact-driven entrepreneurs stopped by Pathway WBC for a thought provoking discussion with our clients and staff.   Michael’s primary focus is helping overworked entrepreneurs (mostly coaches, consultants, thought leaders, and service pros) to build a more

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Power Surge: The Power of Failure

At Pathway WBC, we’re lucky to work with hundreds of entrepreneurs each year. As a non-profit powered by the U.S. Small Business Administration, we’re dedicated to helping our clients achieve their dreams of business ownership through training and mentoring no matter their stage of business or industry.  Whether it’s helping a new entrepreneur turn an

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Supporting Women’s Entrepreneurship is now more important than ever

By Kathy McShane Assistant Administrator for the Office of Women’s Business Ownership U.S. Small Business Administration   Now more than ever, women entrepreneurs are making their mark. The growing prevalence of women entrepreneurs hasn’t happened by accident. A big part of the growth of women-owned small businesses is legislation that targeted the creation of resources and networks

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How to hire (and pay) your first employee

Growth is a great problem for any business to have – consider these steps to growing in a smart and legal way. In Tennessee there are more than 500,000 non-employer establishments, which is almost four times the number of employer establishments in the state. That’s a lot of solopreneurs! With a vibrant economy comes tremendous

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Nashville SCORE Talks Video on a Budget

Lisa O’Dell of the Nashville chapter of SCORE knows the importance of using videos on your website and in social media. Over 40 small business owners gathered over lunch at Pathway Lending to learn how they can create professional videos without breaking the bank.   “Video helps you tell a story”, explains Lisa. “People don’t

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Get started with influencer marketing

How small businesses can work with social media influencers on a limited budget In case you missed this year’s Red Letter Day, we’re sharing a recap of one of our favorite presentations – “Influencer Marketing 101.” Hosted by Jamie Dunham and the team at Brand Wise, Red Letter Day is half-day mini conference that covers trends

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