Etsy is an online global marketplace for unique and creative goods. Consumers have seen an increase of small businesses turn to ecommerce, like Etsy, through COVID-19 to sell their products without a brick-and-mortar business and through social distancing. Pathway debuted the first Etsy Cohort with Conexión Américas in April 2020 to offer 5 weeks of
Read more »Posts By: Erin Brigman
Pathway Mentoring Series: Adapting Your Marketing Strategy
As clients and small business owners began to face marketing challenges, Pathway hosted an Ignite Mentoring Series on the topic of Adapting Your Marketing Strategy. Our expert panelists tackled the topic with tips on market research, social media channels, technology and more, and dove into ways you can act now to market during COVID-19. Check
Read more »Pathway Mentoring Sessions: Should I lower my prices? [slideshow]
A powerhouse panel of business leaders shares its wisdom on how to tackle this question In recent weeks, we hosted a series of Ignite mentoring sessions focused on sustainability and business planning that brought together a powerhouse panel of business experts and leaders. Questions around pricing strategy surfaced repeatedly – many clients concerned with keeping
Read more »Meet The Team: PathwayWBC Welcomes New Director
Pathway Business Advisor Becomes WBC Director Please join Pathway Women’s Business Center in extending a warm welcome to our new director Jarlecia Jones! No stranger to the Pathway family, Jarlecia joined Pathway Lending in 2019 as a Business Advisor. In her new role, she will lead overall strategy, planning, operations and curriculum in addition to
Read more »Trigger’s Marketing Triangle: A Model For Putting Your Best Foot Forward Online (Guest Post)
The Trigger team presented this concept as part of Pathway WBC’s first Marketing Bootcamp Feb 11, 2020, and it was so well received we invited them to share it on our blogs. The following post originally appeared on the Trigger blog. We are running it here with permission. Shop, Search, Social: the three points
Read more »Be Bold: First Year Highlights + Second Year Lineup
Year 1 Highlights Take a listen to the Nashville Entrepreneur Center‘s Navigate Podcast, Navigate 009: Be Bold w/ Pathway Women’s Business Center to hear highlights from the first annual Be Bold last year, in 2019. Brynn Plummer and Clark Buckner, hosts of the podcast, interviewed several of the inspirational leaders, businesswomen and innovators who headlined
Read more »Be Bold 2020: The Women Who are Bold for Equality
Now in its 2nd year, Pathway WBC’s Be Bold is an annual event celebrating women’s achievements in business on International Women’s Day, Friday, March 6th. Women and men from across Middle Tennessee are invited to attend this event, which seeks to raise awareness that an equal world is an enabled world. Held at the Nashville Entrepreneur Center
Read more »Steps to Start your Small Business
Written by Mia McNeal, WBC Instructor. This post originally appeared in her blog and is posted with her permission. Pathway WBC Instructor, Mia McNeal, CEO of Centeris Consulting Group, shared with us how to officially register your business! Centeris Consulting Group prepares, promotes and produces entrepreneurs through business consulting and workshops. “I’m Ready” One question
Read more »Bet On Yourself: Power Surge Recap
Earlier this month, entrepreneurs and Pathway WBC mentors Kia Jarmon and Rebecca Wood led a full house in an interactive evening here at Pathway for our signature networking event Power Surge. We were thrilled to see so many of our WBC cohort graduates turn out and to welcome newcomers too. Power Surge is just one
Read more »Pathway Launched Into Networking at 36|86
The 2019 36|86 Entrepreneurship Festival held in Downtown Nashville, Tennessee brought together local entrepreneurs and business leaders for two days of networking, programming and entertainment. Put on by Launch Tennessee, a state-funded nonprofit, this conference was meant to introduce investors to regional startups seeking funding. This was our 2nd year sponsoring the Women’s Lounge at
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